How to Use loss leader in a Sentence

loss leader

noun

• So, think of pennies and nickels as the Mint’s loss leader.
  — WSJ, 18 Mar. 2018
• The Red Sox/Yankees game is likely to be a loss leader.
  — The Economist, 10 May 2018
• The location in the store of the loss leader item is critical.
  — Washington Post, 5 Jan. 2021
• Some of them are a lot cheaper than that, and one, the loss leader from Fidelity, is free of fees.
  — William Baldwin, Forbes, 29 Oct. 2021
• To grow his nascent web business in the 1990s, Bezos needed a loss leader.
  — Christopher Borrelli, chicagotribune.com, 17 Mar. 2022
• The other change is a move away from using the poinsettia as a loss leader.
  — Adrian Higgins, Houston Chronicle, 15 Dec. 2017
• The nation’s sack and tackle for loss leader heading into the game, Rashed was shutout for the first time this season.
  — oregonlive, 24 Nov. 2019
• The notion that television news is, or ever was, a loss leader is a myth.
  — Louis Menand, The New Yorker, 30 Jan. 2023
• Louisville Courier Journal Spring sports are a loss leader.
  — Tim Sullivan, The Courier-Journal, 18 Mar. 2020
• For YouTube, experts expect the Sunday Ticket will act as a loss leader.
  — Rachyl Jones, Fortune, 31 Aug. 2023
• Not the special nemesis that Amazon and Apple, for which video is a loss leader, pose to old-line Hollywood.
  — WSJ, 22 Nov. 2022
• Series Debut Consider the title a bit of a loss leader.
  — Ew Staff, EW.com, 18 Nov. 2021
• It may also be considered a kind of loss leader for streaming (a way to advertise a film for home viewing, and the box-office tally be damned).
  — Owen Gleiberman, Variety, 21 Nov. 2021
• And what was once a loss leader that was easily made up with food prices could become a liability.
  — Chris Morris, Fortune, 3 Feb. 2022
• Election polling serves as a loss leader for these firms, a way for the polling organization to get some publicity.
  — Andrew Gelman, Wired, 5 Nov. 2020
• But the site itself is something of a loss leader for Stake, the online casino backed by the same ownership and frequently promoted on Kick.
  — Kellen Browning, New York Times, 2 Dec. 2023
• For Delta, domestic first class was once a loss leader with the majority of seats being filled by free upgrades, but now 60% of the passengers in those seats pay for them.
  — Alison Sider, WSJ, 21 Dec. 2018
• Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.
  — Ron Amadeo, Ars Technica, 21 Nov. 2022
• Premium ads; more affordable (but smaller) ads; loss leader ads that are cheap (and smaller still).
  — Jon Younger, Forbes, 23 Sep. 2021
• Food-store samples Call them loss leaders, bonus enticements or face-to-face marketing of a product, but don't look for free samples in grocery stores.
  — Marc Bona, cleveland, 26 Apr. 2020
• One issue unique to Jacqueline: Over the past four years, the restaurant has become best known for its $1 happy hour oysters, a loss leader unlikely to translate well to takeout.
  — Michael Russell, oregonlive, 16 Jan. 2021
• To keep that low price—the store’s signature loss leader—Costco has begun to work outside the four-way oligopoly of big chicken companies.
  — Boyce Upholt, The New Republic, 19 Sep. 2022
• For deep-pocketed RIL that may be a justifiable loss leader.
  — Patrick Frater, Variety, 27 Mar. 2023
• Google and Amazon's Alexa started this voice assistant war and are now in the same boat: products that were loss leaders years ago never discovered a revenue path and have run out of runway.
  — Ron Amadeo, Ars Technica, 1 Aug. 2023
• Supermarkets offer loss leader discounts that have made sparkling wine a British institution as well as a French one.
  — Washington Post, 15 Dec. 2017
• Focus on advertising the one thing everybody needs to win as a loss leader strategy.
  — Yec, Forbes, 13 Apr. 2022
• Essentially, music is being treated as a loss leader across the board, by all these companies.
  — The Politics Of Everything, The New Republic, 27 May 2021
• Chiang said the most effective loss leaders, a term for products that aren’t profitable but bring in enough new customers or lead to the sale of enough other items to make the offer worthwhile, use cheap ingredients.
  — Marisa Gerber, Los Angeles Times, 14 May 2024
• But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts.
  — Author: Stephen Battaglio, Anchorage Daily News, 6 Feb. 2021
• Naturally, the first Poco was a real hit with Indian users, but a lot of evidence suggests that Xiaomi was just using the phone as a loss leader.
  — Ron Amadeo, Ars Technica, 4 Feb. 2020

Last Updated: 9 Dec 2024