How to Use loss leader in a Sentence

loss leader

noun

• So, think of pennies and nickels as the Mint’s loss leader.
  — WSJ, 18 Mar. 2018
• The Red Sox/Yankees game is likely to be a loss leader.
  — The Economist, 10 May 2018
• The location in the store of the loss leader item is critical.
  — Washington Post, 5 Jan. 2021
• Some of them are a lot cheaper than that, and one, the loss leader from Fidelity, is free of fees.
  — William Baldwin, Forbes, 29 Oct. 2021
• To grow his nascent web business in the 1990s, Bezos needed a loss leader.
  — Christopher Borrelli, chicagotribune.com, 17 Mar. 2022
• The other change is a move away from using the poinsettia as a loss leader.
  — Adrian Higgins, Houston Chronicle, 15 Dec. 2017
• The nation’s sack and tackle for loss leader heading into the game, Rashed was shutout for the first time this season.
  — oregonlive, 24 Nov. 2019
• The notion that television news is, or ever was, a loss leader is a myth.
  — Louis Menand, The New Yorker, 30 Jan. 2023
• Louisville Courier Journal Spring sports are a loss leader.
  — Tim Sullivan, The Courier-Journal, 18 Mar. 2020
• For YouTube, experts expect the Sunday Ticket will act as a loss leader.
  — Rachyl Jones, Fortune, 31 Aug. 2023
• Not the special nemesis that Amazon and Apple, for which video is a loss leader, pose to old-line Hollywood.
  — WSJ, 22 Nov. 2022
• Series Debut Consider the title a bit of a loss leader.
  — Ew Staff, EW.com, 18 Nov. 2021
• It may also be considered a kind of loss leader for streaming (a way to advertise a film for home viewing, and the box-office tally be damned).
  — Owen Gleiberman, Variety, 21 Nov. 2021
• And what was once a loss leader that was easily made up with food prices could become a liability.
  — Chris Morris, Fortune, 3 Feb. 2022
• Election polling serves as a loss leader for these firms, a way for the polling organization to get some publicity.
  — Andrew Gelman, Wired, 5 Nov. 2020
• For Delta, domestic first class was once a loss leader with the majority of seats being filled by free upgrades, but now 60% of the passengers in those seats pay for them.
  — Alison Sider, WSJ, 21 Dec. 2018
• Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads.
  — Ron Amadeo, Ars Technica, 21 Nov. 2022
• Premium ads; more affordable (but smaller) ads; loss leader ads that are cheap (and smaller still).
  — Jon Younger, Forbes, 23 Sep. 2021
• Food-store samples Call them loss leaders, bonus enticements or face-to-face marketing of a product, but don't look for free samples in grocery stores.
  — Marc Bona, cleveland, 26 Apr. 2020
• One issue unique to Jacqueline: Over the past four years, the restaurant has become best known for its $1 happy hour oysters, a loss leader unlikely to translate well to takeout.
  — Michael Russell, oregonlive, 16 Jan. 2021
• To keep that low price—the store’s signature loss leader—Costco has begun to work outside the four-way oligopoly of big chicken companies.
  — Boyce Upholt, The New Republic, 19 Sep. 2022
• For deep-pocketed RIL that may be a justifiable loss leader.
  — Patrick Frater, Variety, 27 Mar. 2023
• Supermarkets offer loss leader discounts that have made sparkling wine a British institution as well as a French one.
  — Washington Post, 15 Dec. 2017
• Focus on advertising the one thing everybody needs to win as a loss leader strategy.
  — Yec, Forbes, 13 Apr. 2022
• Essentially, music is being treated as a loss leader across the board, by all these companies.
  — The Politics Of Everything, The New Republic, 27 May 2021
• But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts.
  — Author: Stephen Battaglio, Anchorage Daily News, 6 Feb. 2021
• Naturally, the first Poco was a real hit with Indian users, but a lot of evidence suggests that Xiaomi was just using the phone as a loss leader.
  — Ron Amadeo, Ars Technica, 4 Feb. 2020
• While not charging sellers may seem like a loss leader strategy while the platform scales up, charging users looking to unload golf gear is not on the company’s revenue roadmap.
  — Mike Dojc, Forbes, 31 Jan. 2022
• Even the sale of the Japanese chain for $120 million couldn't stop the bleeding as, in addition to debt, loss leader pricing from big box stores, digital piracy and the debut of iTunes all weighed in on Tower’s problems.
  — Ed Christman, Billboard, 5 Mar. 2018
• While doing so might not be profitable for existing banks and financial-services companies, a company like Amazon could easily absorb the cost as a kind of loss leader.
  — IEEE Spectrum, 1 Dec. 2023

Last Updated: 15 Nov 2024